~ NEWS

May 29th 2008  - Eyelash Bar by De-Beauty™ now available at NEJA cosmetic studio located at Fillmore Street Shopping District by Lower Pacific Heights & Japan Town.

NEJA Cosmetic Studio 1850 Fillmore Street (between Bush and Sutter) San Francisco, CA 94115 Phone: (415) 345-8301 www.nejacosmetics.com

Map to NEJA Cosmetic Studio Directions to NEJA Cosmetic Studio

Stop by to check out our collection in person while also browsing Neja Cosmetic or try their facial or makeup services. Currently, not all styles available at NEJA and pricing is higher due to extra cost that we have to absorb to make it available at local store.

~ EVENT

March 2008 - De-Beauty™ False Eyelashes at The Fashion Institute of Design & Merchandising's 2008 Fashion Show Pre-Party in Santa Monica, CA
click here to visit FIDM website		photos by: Mark Jaress

~ PRESS

From Fashion Me Fabulous Blog
Try Fake Lashes

This week on Fashion Me Fabulous

From LifeScript.com
Adding Drama With False Eyelashes - Fake Eyelashes Can Deliver Dazzle
By Julie-Ann Amos

"It seems fitting that the creation of false eyelashes is credited to movie director D.W. Griffith. According to FalseEyelashesStore.com, Griffith wanted to give actress Seena Owen a more dramatic appearance for the filming of "Intolerance," so he came up with makeshift fake eyelashes. Although Hollywood picked up the use of false eyelashes, the creation didn't necessarily catch on in the regular beauty routine of women until the 1960s."